Hana Financial Group has announced a bold strategic initiative to significantly expand its data and artificial intelligence capabilities, aiming to nearly double its team of data specialists to 3,000 by 2027. This move is a cornerstone of the company’s vision to become a leading “Data Core Bank.”
Forging a Data-Centric Future
The ambitious goal was unveiled during the “Data Core Bank Vision Declaration Ceremony” at Hana Financial Group’s headquarters in Cheongna, Incheon. Chairman Ham Young-joo and Hana Bank CEO Lee Seung-lyul were present to outline the strategy, which positions data analytics and AI as central to the group’s future growth and innovation.
Currently employing around 1,600 data professionals, the financial giant is set to aggressively recruit and train talent to meet its new target. The initiative is designed to build a robust, group-wide data management system and foster a deeply ingrained data-centric corporate culture across all its subsidiaries.
Enhancing Services with AI and Hyper-Personalization
By leveraging a larger pool of data experts, Hana Financial Group plans to revolutionize its customer service offerings. The primary objective is to deliver hyper-personalized financial solutions, including highly customized asset management plans and tailored loan products driven by sophisticated AI algorithms.
Key to this transformation is the enhancement of its internal AI platform, “AI 119,” which empowers employees to navigate complex financial tasks with greater efficiency and accuracy. Furthermore, the group intends to expand its customer-facing AI services, such as the AI banker and AI-powered call centers, to provide seamless and intelligent support.
This strategic pivot underscores Hana Financial Group’s commitment to leading the financial industry’s digital transformation, harnessing the power of data to create unparalleled value for its customers.
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